February 28, 2007

The Revenge Of Al Hrabosky

Derek Jeter, George Bush and Mickey Mantle

Although the 2007 Topps Derek Jeter is probably the best baseball card since the `89 Fleer Billy Ripken, this whole fiasco reeks of a PR stunt. Think about it, when was the last time anyone talked about baseball cards? Probably when Sportflics was still in the bizz. If they REALLY wanted to generate buzz, they would’ve photoshopped The Thighmaster eating corn in the dugout instead of a clearly hung-over Mickey Mantle. She mars.

  • Those in Ad Agency Land who are looking to get the most bang out of their creative buck should look no further than Sausalito’s own Butler, Shine and Stern. Their recent work for the Mini Cooper brand (including WAY rad interactive billboards and the viral Hammer And Coop series) is setting new precedents for integrating technology into the auto industry’s stagnant media planning approach (ie, buy lots of TV commercials). Meanwhile, over in The D™, GM still doesn’t get it (*shocker*, I know). Their heavily hyped blog, I Got Shotgun, hasn’t been updated since February 13. Durst.

Bianca Kajlich BuzzBianca Kajlich Gives Smulders A Run For Her Money

¹ Thought everything ever was in Wikipedia? Not so much. Turns out there’s no wiki entry for Sportflics! Someone tell Beckett, STAT!


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